Terms of Service
Effective Date: November 12, 2025
Last Updated: March 21, 2026
Welcome to SmartVisuals ("the Service"). These Terms of Service ("Terms") govern your use of our AI-powered Power BI custom visual and related services provided by SmartVisuals ("we," "us," or "our").
Important: By using our Service, you agree to be bound by these Terms. If you do not agree to these Terms, do not use the Service.
1. License Grant and Restrictions
1.1 License Types
We offer the following license types:
- Free Tier: 100 queries per month for individuals
- Starter: $12/month - 750 messages per month for small teams
- Professional: $29/month - 2,000 messages per month for growing teams
- Enterprise: $149/month - 15,000 queries/month for organizations
All paid licenses are available as monthly or annual subscriptions. Annual subscriptions receive a discount.
1.2 License Grant
Subject to your compliance with these Terms and payment of applicable fees, we grant you a non-exclusive, non-transferable, revocable license to use the SmartVisuals software within Microsoft Power BI for your internal business purposes.
1.3 Restrictions
You may not:
- Reverse engineer, decompile, or disassemble the software
- Remove or alter any proprietary notices or labels
- Use the Service for any illegal or unauthorized purposes
- Exceed your allocated query limits
- Share your license key with unauthorized users
- Use the Service to compete with our business
- Attempt to circumvent usage tracking or limits
2. Bring Your Own API Key (BYOK)
2.1 API Key Requirement
SmartVisuals operates on a Bring Your Own Key (BYOK) model. You must provide your own API keys from supported AI providers:
- OpenAI
- Azure OpenAI
- Anthropic (Claude)
- Google (Gemini)
- XAI (Grok)
2.2 Your Responsibilities
You are responsible for:
- Obtaining and maintaining your own API keys
- All charges and costs from AI providers
- Compliance with AI provider terms of service
- Security and confidentiality of your API keys
- Any data processing through third-party AI services
2.3 Our Role
We do not:
- Provide or resell API keys
- Process your queries through our servers
- Store your API keys on our servers
- Access or monitor your query content
- Incur or manage costs with AI providers on your behalf
Your queries are sent directly from your Power BI instance to your chosen AI provider using your API key.
3. Payment Terms
3.1 Subscription Billing
Paid plans are billed:
- Monthly: Charged every month on your subscription date
- Annual: Charged once per year with discounted pricing
All payments are processed through Polar.sh, and you agree to their terms of service.
3.2 NO REFUNDS
NO REFUNDS: All payments are final and non-refundable. You may cancel your subscription at any time to prevent future charges, or downgrade to the Free tier. There are no refunds for partial months, unused queries, or cancellations.
3.3 Automatic Renewal
Subscriptions automatically renew unless canceled. You can cancel anytime through your account dashboard or by contacting hello@smartvisuals.io.
3.4 VAT and Taxes
Prices exclude VAT and other applicable taxes. EU businesses must provide a valid VAT ID for reverse charge mechanism.
4. Service Availability
4.1 Uptime
We strive to maintain high service availability but do not guarantee 100% uptime. The Service may be unavailable due to maintenance, updates, or technical issues.
4.2 Dependencies
Our Service depends on:
- Microsoft Power BI Service availability
- Third-party AI provider availability (based on your API keys)
- Internet connectivity
Service interruptions may occur due to issues with these dependencies, which are beyond our control.
5. Data and Privacy
5.1 What We Collect
We collect and process:
- Account data: Email address, name, billing information
- Usage statistics: Query counts, feature usage, session data
- License data: License keys, validation events, subscription status
- Technical data: IP addresses, browser information, error logs
5.2 What We DON'T Collect
We do NOT collect or store:
- The content of your queries
- Your Power BI data or report content
- AI-generated responses
- Your API keys
5.3 Data Processing
Because you use your own API keys (BYOK model):
- Your queries go directly to your chosen AI provider
- We do not process or see your query content
- Data handling is subject to your AI provider's privacy policy
- We only track usage statistics (query counts, not content)
See our Privacy Policy for complete details.
6. Intellectual Property
6.1 Our IP
The SmartVisuals software, including all code, designs, documentation, and trademarks, is our proprietary property protected by intellectual property laws.
6.2 Your Data
You retain all rights to:
- Your data and query content
- Your Power BI reports and dashboards
- AI-generated results
We do not claim ownership of your data or content.
7. Account Termination
7.1 Termination by You
You may terminate your account at any time by:
- Canceling your subscription through your dashboard
- Emailing hello@smartvisuals.io
- Downgrading to the Free tier
7.2 Termination by Us
We may suspend or terminate your account for:
- Violation of these Terms
- Non-payment of fees
- Abuse of the Service
- Fraudulent activity
- Illegal use
7.3 Effect of Termination
Upon termination:
- Your access to paid features ceases immediately
- You remain responsible for all charges incurred before termination
- License keys become invalid
- No refunds are provided
8. Disclaimers and Limitation of Liability
8.1 Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
We do not warrant that:
- The Service will be uninterrupted or error-free
- Results will be accurate or reliable
- AI models will produce correct answers
- The Service will meet your specific requirements
8.2 Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
- Our total liability shall not exceed the amount you paid in the 12 months preceding the claim
- We are not liable for indirect, incidental, consequential, or special damages
- We are not responsible for AI provider service interruptions or costs
- We are not liable for data loss or business interruption
8.3 AI Model Limitations
AI models may produce:
- Inaccurate or incorrect results
- Biased or inappropriate content
- Incomplete or misleading information
You are responsible for reviewing and validating all AI-generated content before use in business decisions.
9. Indemnification
You agree to indemnify and hold SmartVisuals harmless from any claims, damages, losses, or expenses (including legal fees) arising from:
- Your use or misuse of the Service
- Your violation of these Terms
- Your violation of third-party rights
- Your use of AI provider services
- Content you submit through the Service
10. Governing Law
These Terms are governed by the laws of the Czech Republic, without regard to conflict of law principles. Any disputes shall be resolved in Czech courts.
11. Changes to Terms
We may update these Terms at any time. Changes become effective upon posting. Material changes will be notified via:
- Email to registered users
- Notice on our website
- In-app notification
Continued use of the Service after changes constitutes acceptance of the updated Terms.
12. Miscellaneous
12.1 Entire Agreement
These Terms constitute the entire agreement between you and SmartVisuals regarding the Service.
12.2 Severability
If any provision is found invalid or unenforceable, the remaining provisions remain in full effect.
12.3 No Waiver
Our failure to enforce any right or provision does not constitute a waiver of that right.
12.4 Assignment
You may not assign or transfer these Terms without our written consent. We may assign these Terms without restriction.
13. Contact Information
For questions about these Terms:
Email: hello@smartvisuals.io
Website: https://www.smartvisuals.io
We respond to all inquiries within 2 business days.