News Ticker

    The broadcast news strip, fed from your data model

    Headlines, KPIs and alerts scroll in a seamless loop — horizontally like a TV lower third or vertically as a news-flash stack. 100 % free, no license, no watermark.

    Get it on Microsoft MarketplaceDownload the .pbiviz package

    Certified by MicrosoftHow licensing works

    Datasheet
    Status
    Available on Microsoft Marketplace
    Certification
    Microsoft Power BI certified. Exports to PowerPoint and PDF, works in email subscriptions and certified-only tenants.
    Price
    Free, no licence
    Licensing
    Nothing to assign. Every feature for every viewer.
    Data
    Computed inside Power BI. No external calls, no API keys, no telemetry.
    Visuals API
    5.11
    Accessibility
    Single-tab-stop keyboard navigation, reduced-motion Play button
    Languages
    English, Czech
    Works in
    Power BI Desktop, Service, Embedded
    Pl. IV  ·  News Ticker  ·  the product spotrecorded from the shipped visual
    Scrolling news ticker strip in a Power BI report
    Pl. IV  ·  News Ticker  ·  The broadcast strip: badges, headlines, values and deltas scrolling in a seamless loop.rendered from the shipped visual
    What it does

    SmartVisuals News Ticker brings the TV lower-third / stock-exchange strip to Power BI, fed entirely from your data model. Items follow the [badge] Headline [value] [▲/▼ change] pattern and scroll in a seamless loop — click any item to cross-filter the rest of the report.

    Four themes with distinct personalities — SmartVisuals with pill chips and beak-orange separators, Dark newsroom, Clean print and Slate. No fields at all? Type an announcement in the format pane and the ticker runs on that alone.

    Documentation

    Find the answer in the News Ticker docs.

    Search all visuals

    Everything in the box

    Every feature, for every viewer.

    No licence, no plan, nothing to assign. The whole visual is free and stays that way.

    Includedevery viewer
    • Broadcast strip or news-flash stackHorizontal marquee or vertical mode, with 1–5 scrolling rows and per-row lanes.
    • Badges, values and deltasShort category chips (BREAKING, OPS, SALES…) auto-colored per badge and labeled with your real badge names, values honoring the measure's format string, and ▲/▼ change arrows — invertible for metrics where down is good.
    • A flash when numbers moveItems flash when their values change, and per-item images (offline data URIs) put a logo next to each headline.
    • Viewer-friendly by designPause button, report-highlight dimming, edge fade, reduced-motion support (static strip), high contrast, and a static mode for clean exports.
    • Full keyboard accessOne tab stop for the whole ticker: arrow keys move between items, Home/End jump to the ends, Enter cross-filters, Escape clears. Focus holds the strip still.
    In depth

    News Ticker in Power BI, explained.

    A news ticker for Power BI, fed from the data model

    Every item on the strip is a row in your model: a Headline, an optional Badge such as OPS or SALES, an optional Value formatted with the measure's own format string, and an optional Change that drives the up or down arrow and its colour. Add an Image field with an embedded data URI and each headline carries a logo. The ticker updates whenever the data refreshes, so a sales alert on the strip is the same number as in the table beneath it.

    No fields at all? Type an Announcement into the format pane and the ticker runs on that alone, which makes it a useful banner for maintenance notices and release notes.

    Broadcast strip or news-flash stack

    The horizontal mode scrolls items in a seamless loop like a television lower third or a stock-exchange strip, with an edge fade and a pause button for viewers. The vertical mode stacks headlines like a news flash. One to five lanes let a factory floor screen carry operations, quality and sales at once, and a flash highlights an item the moment its numbers move.

    Cross-filtering and keyboard access

    Click a headline and the rest of the report filters to it; report highlighting dims the other items. The whole ticker is one keyboard tab stop: arrow keys move between items and wrap around, Home and End jump to the ends, Enter or Space cross-filters, Escape clears the selection, and focus holds the strip still so a keyboard user is never chasing moving text. When the operating system asks for reduced motion the strip renders static with a Play button, and Windows high-contrast mode is honoured.

    Exports and screens that cannot scroll

    A static mode lays the items out without animation for clean PDF and PowerPoint pages, and it is the right choice for a report page that gets printed. On a wall screen the loop runs indefinitely without a refresh.

    Why another scrolling-text visual

    The popular scrolling-text visuals on Microsoft Marketplace were compiled against Power BI API versions from 2017 and 2018. They still work, but they cannot show the modern format pane, they have no keyboard model beyond a single focus ring, and they carry a text box, not a news feed: no badges, no values with format strings, no per-item deltas. SmartVisuals News Ticker targets API 5.11, ships with English and Czech strings, and is free with no licence and nothing to configure.

    Where it gets used

    Operations screens on the shop floor, sales alerts in a management dashboard, KPI headlines above an executive summary page, and announcements in shared reports. Anywhere a report needs a line of moving context without giving up a full visual's worth of space.

    Use cases

    Where News Ticker earns its place.

    Shop-floor operations strip on a wall screen

    An operations manager at a Helios Manufacturing plant maps an Event text column to Headline and a Department column (OPS, QUALITY, SALES) to Badge, then sets Ticker > Rows (Columns When Vertical) to 3 and Theme > Theme to Dark (Newsroom). Items are dealt round-robin across the three rows, so each row carries a mix of departments. The Dark theme sets headlines in capitals with square chips, and the Badges card lists a color picker under each real badge name, such as OPS or QUALITY.

    Stock-style KPI strip above an executive page

    A finance analyst maps a KPI name column (Revenue, Order intake, OEE) to Headline, a KPI value measure to Value and a change-versus-last-month measure to Change. With Items > Font set to Monospace (Stock) and Values > Show ▲▼ Arrows on, each item reads like an exchange quote: the value in the measure's own format string, then a ▲ or ▼ delta in the Positive Color or Negative Color. When a refresh changes an item's value or change, Data Change Flash > Flash Changed Items marks that item.

    Scrap and cost headlines where a fall is good news

    A quality team at Helios Manufacturing maps Production line to Headline, a Scrap rate measure to Value and its change versus last week to Change, then turns on Values > Invert (Down Is Good). A falling scrap rate is now drawn in the Positive Color and a rising one in the Negative Color. The arrows still follow the sign of the number, and a change of exactly zero is drawn in a neutral color.

    Maintenance notice with no fields at all

    A BI administrator drops the ticker on a shared report page and types "ERP maintenance Saturday 06:00–10:00, data refresh paused" into Announcement > Announcement Text, with no fields mapped. The ticker scrolls that message alone, in the Announcement Color (empty = brand accent). If Headline is mapped later, the announcement leads the first row in front of the data items.

    Customer news with logos for a printed sales pack

    A sales operations team maps a News item column to Headline and a Customer logo column that holds base64 data URIs (data:image/...) to Image. They set Ticker > Scroll Direction to Bottom to Top (Vertical) and adjust Images > Image Height (px) and Round Images. For the monthly PDF they turn on Ticker > Static Mode (Export-Friendly), which lays the items out without animation. Web addresses in the Image field are not loaded, and a warning icon says so.

    Getting started

    From empty canvas to first chart.

    1. 01

      Map a text column to Headline — the ticker starts scrolling.

    2. 02

      Add Badge, Value, Change and Image fields as your feed needs them.

    3. 03

      Or skip fields entirely: type an Announcement in the format pane and the ticker runs on that alone.

    4. 04

      Pick a theme, set rows and speed, and you're done — everything is free.

    Get News Ticker

    Two ways in.

    Installation instructions for both paths are on the download page.

    Microsoft Marketplace (recommended)

    Reviewed by Microsoft, updates automatically, licences assigned in the Microsoft 365 admin center.

    Open Microsoft Marketplace

    Direct download (1.0.2.0)

    .pbiviz package, import into Power BI Desktop or Service, does not auto-update.

    Download .pbiviz

    Sample data

    Helios Manufacturing sample tables as CSV. Load them in Power BI Desktop and map the fields as in Getting started.

    Download sample
    Accessibility

    Readable and usable for everyone.

    Tab
    Moves into the ticker. The whole strip is one tab stop and focus lands on the last item you used; Tab again moves on to the Pause or Play button when it is shown.
    Right arrow / Down arrow
    Moves to the next item, wrapping from the last item back to the first.
    Left arrow / Up arrow
    Moves to the previous item, wrapping from the first item to the last.
    Home / End
    Jumps to the first or the last item.
    Enter / Space
    Cross-filters the report to the focused item.
    Ctrl+Enter / Shift+Enter
    Adds the focused item to the current selection instead of replacing it.
    Escape
    Clears the selection.

    • Pause and focus

      While any item has keyboard focus the strip stands still, so the focused item can be read and activated, and a focused item that has scrolled out of view is brought back into it. Viewers can also stop the strip with the Pause button, and Pause on Hover (on by default) holds it while the pointer rests on it.

    • Reduced motion

      When the operating system asks for reduced motion, the strip does not scroll: items are laid out still and can be scrolled by hand, and a Play button lets the viewer start the motion on purpose. The one-off flash on changed items is skipped too; the accent bar that marks them stays.

    • High contrast

      In Windows high contrast mode text, badges, values, deltas, separators and the focus ring all take the system foreground and background colours. The edge fade, a custom background colour and the transparent background are switched off so nothing fades into the page.

    • Screen readers

      The visual is labelled News ticker and its items form a toolbar labelled Ticker items. Each item is a button announced by its headline, with the badge in brackets after it, for example Revenue above plan (SALES). The copies used to loop the strip are hidden from screen readers, and the Pause and Play buttons announce Pause ticker and Play ticker.

    • Not colour alone

      The direction of a change is shown by a ▲ or ▼ arrow next to the number, not only by green or red, and an item whose numbers just changed is marked by a bar on its left edge as well as a colour.

    • Languages

      English and Czech. Other Power BI locales show the English strings.

    Release notes

    What changed, and when.

    Updates install automatically from Microsoft Marketplace. Full history.

    1. 1.0.2.0

      Certified by Microsoft: the same visual, now with the Power BI certified badge.

    2. 1.0.1.0

      First release on Microsoft Marketplace.

      • Broadcast strip or news-flash stack, with badges, values and deltas.
      • A flash when numbers move, and a static mode for clean PDF and PowerPoint exports.
      • Play button so viewers who ask for reduced motion can still opt into the scroll.
      • Full keyboard access and high-contrast support.
    Questions

    Asked before you did.

    More questions? Write to us or search all the documentation.

    Yes — 100 % free, no license, no watermark, no premium tier. It is part of the SmartVisuals Brand line of free visuals.

    One text column on Headline is enough: every non-blank headline becomes an item on the strip. Badge (a short category such as OPS or SALES), Value and Change (two measures, each shown with the measure's own format string) and Image (a base64 data URI per item) are optional. With no fields at all, type an Announcement in the format pane and the ticker runs on that alone.

    Up to 200 headlines; Power BI sends the visual the first 200 rows of the Headline column. They can run on one to five rows (columns in vertical mode), set with Rows in the Ticker card. Rows with a blank headline are skipped.

    No. The ticker is fully offline — even per-item images are embedded data URIs, so nothing leaves your report.

    Yes, the News Ticker is certified by Microsoft, so it appears in Export to PDF, Export to PowerPoint and email subscriptions. Turn on Static Mode (Export-Friendly) in the Ticker card for pages that get exported or printed: the items are then laid out complete instead of caught mid-scroll.

    Yes. Click an item, or press Enter or Space on it, and the other visuals filter to that headline; hold Ctrl or Shift to select several. Clicking empty space in the ticker or pressing Escape clears the selection. When another visual filters the page, the items it does not include are dimmed rather than removed, and right-clicking an item opens the Power BI context menu.

    Yes. Turn on Invert (Down Is Good) in the Values card and a negative Change takes the positive colour, which suits costs, defects or waiting times. The ▲ and ▼ arrows always follow the sign of the number, a change of exactly zero gets a neutral colour, and both colours can be set in the same card.

    Automatically, in the order badges first appear in the data. The first eight badges each get their own colour picker in the Badges card, listed under their real names (for example OPS or SALES rather than Badge 1). One Color for All Badges paints every badge the same, and Style switches between coloured chips and plain text.

    The visual honors the OS reduced-motion preference and renders a static strip with a Play button; viewers can also pause the ticker at any time.

    Yes. Touching an item shows its tooltip with the headline, badge, value and change under your own field names, and a tap selects it like a click. Report page tooltips are supported too, if you want a custom tooltip page instead.

    English and Czech, with other locales falling back to English.

    Use the Report a bug block on the support page, or write to hello@smartvisuals.io. Mention the visual's version, where it happens (Power BI Desktop, the Power BI Service, a mobile app or an export) and the field mapping; a screenshot helps.
    Troubleshooting

    When it does not look right.

    Found a bug or missing something? Post it on the requests board or vote for what others asked; the developer answers within two business days.

    Items appear in the wrong order
    The ticker follows the sort you set on the field. Sort your headline column by a dedicated order column (Column tools → Sort by column) instead of relying on the alphabetical default.
    Images do not show up
    The Image field renders base64 data URIs only — values starting with data:image/. Web addresses are deliberately not loaded, because fetching them would be an external call and the visual is built to stay offline and certifiable. A warning icon on the visual tells you when values were skipped for this reason.
    The ticker does not scroll
    Check whether Static Mode is switched on in the Ticker card. The strip also stops on purpose when the viewer's system asks for reduced motion, and while the pointer rests on it if Pause on Hover is enabled.
    Exports to PDF or PowerPoint catch the strip mid-scroll
    Switch Static Mode on before exporting. The ticker then renders a clean, complete frame instead of whatever position the animation happened to be in.
    Getting around it with a keyboard
    The whole ticker is a single tab stop. Press Tab once to enter it, then use the arrow keys to move between items, Enter or Space to cross-filter, and Escape to clear the selection.
    Fields, settings & AI agents

    What goes in, and every setting.

    The fields News Ticker takes, with the GUID and internal names to add it to a report via PBIR or a report-authoring agent. Full catalog (JSON)

    Every field and format-pane setting Markdown for AI assistants
    Visual GUID
    newsTickerFF0C7FA832F7423BBE12BC98F71ADB28
    RoleDisplay nameKind
    headlineHeadlineGrouping
    badgeBadgeGrouping
    imageImageGrouping
    valueValueMeasure
    changeChangeMeasure
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    Tell us what is missing.

    A feature you need, a bug you hit, a visual that does not exist yet. Every message reaches the person who builds these visuals, and feature requests shape what ships next. We also build visuals to order.

    Write to usAsk about a custom visual
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